Video embed for digital publishers and news sites
Updated: October 28, 2026
For a digital publisher, every reader who leaves for another platform is one less page view. When you embed social media or YouTube videos in your stories, the player invites people to keep watching elsewhere. With Dembed’s embed, the video stays inside the article, carries your brand and earns revenue from every view.
Why publishers need their own embed
- Retention: with no other channels’ related videos, readers stay on your site when it ends.
- Brand: your logo on the player and your masthead color, on every piece.
- Speed: lazy loading and adaptive quality, key for Core Web Vitals and Google Discover.
- Revenue: player ads add to your site’s ads and we pay you your share of what advertisers pay.
- Control: you decide whether each video can be downloaded and you can remove it anytime.
A workflow built for a newsroom
- 1The team uploads pieces to the dashboard (up to 20 GB per file, several at once) and sorts them into folders by section or date.
- 2Thumbnails and duration are generated automatically; you can add subtitles in several languages, very useful since many people watch without sound.
- 3Copy the responsive embed code and paste it into your CMS (WordPress, Ghost, Drupal or any that accepts HTML).
- 4Daily stats show which pieces get watched most, and under Monetization, views per country.
Formats that work in a story
- A 30–90 second vertical video summarizing the story (9:16 embed).
- Full statements and interviews for readers who want to go deeper.
- Recorded live streams, press conferences and events.
- Explainers with graphics and subtitles.
Before you decide: ads
Dembed is free because the player shows ads, and that’s also how it pays you. Readers who don’t want ads can go Premium, and part of that subscription is shared with creators.
If your publication needs a fully ad-free player for everyone (for example, exclusive sponsored content), consider a dedicated paid service.
Frequently asked questions
Yes. Player ads live inside the Dembed iframe and don’t replace your publication’s ads.