Video for your online store: demos, tutorials and reviews
Updated: October 28, 2026
A video showing the product in use answers questions photos can’t, and that shows in shopper confidence. The trouble is that uploading videos to the store slows it down, and YouTube sends shoppers to other videos right when they were about to buy. With Dembed’s embed the video loads fast, carries your brand and the shopper stays on the product page.
Which videos work in a store
- 30–60 second demos of the product in use.
- Assembly, installation or getting-started tutorials.
- Comparisons between models or sizes.
- Customer reviews and unboxings (with their permission).
- Vertical 9:16 videos for the mobile version.
How to add them to your store
- 1Upload the videos to Dembed and organize them in a folder per category.
- 2Customize the player with your brand color and logo.
- 3Create the embed code (responsive or 9:16) with the generator or from the dashboard.
- 4Paste it into the product description using your platform’s HTML block (Shopify, WooCommerce, PrestaShop and others).
Speed: video won’t slow your store
The iframe is lazy-loaded and the video is served from Dembed at adaptive quality. Your store doesn’t load heavy files and keeps good Core Web Vitals, which affects SEO and conversion.
Before you decide: ads
Dembed’s player shows ads (that’s what keeps it free and pays creators). On a product page you may not want shoppers to see advertising. Consider using Dembed for tutorials and blog content, and a paid ad-free service if you need completely clean product videos.
Frequently asked questions
Yes, with any platform that lets you paste HTML into the product description.